About EnNovah's Cosmetics LLC
Founded in 2023 by Shavonne Perkins, EnNovah’s Cosmetics LLC was born from a journey of rediscovery, resilience, and self-love.
Like many women, Shavonne experienced significant physical and emotional changes after multiple pregnancies and childbirths. During that time, she found herself struggling to reconnect with the confident woman she once saw in the mirror. As she navigated motherhood, personal growth, and life’s many challenges, she began to realize that true beauty is not defined by perfection, trends, or society’s expectations.
Instead, beauty is found within—in the strength, courage, grace, and resilience women carry through every season of life.
What began as a personal journey soon became a powerful realization: beauty is not about becoming someone else; it is about embracing who you are becoming.
That realization became the foundation of EnNovah’s Cosmetics LLC. Built on the belief that “Beauty Shines From Within,” EnNovah’s Cosmetics is more than a beauty brand—it is a movement that encourages women to embrace their stories, celebrate their growth, and walk confidently in their purpose.
We believe every stretch mark tells a story. Every challenge teaches a lesson. Every setback creates an opportunity for growth. Most importantly, every woman deserves to feel beautiful, valued, and empowered exactly as she is.
At EnNovah’s Cosmetics, we celebrate transformation, self-confidence, and the beauty that emerges when women choose to love themselves unapologetically.
Our Mission
To inspire confidence, self-love, and empowerment by encouraging women to embrace their unique journeys and recognize the beauty that already exists within them.
Our Vision
To create a community where women feel seen, supported, and empowered to become the best version of themselves while embracing every chapter of their story.
Our Core Values
Growth Through Adversity
We believe challenges help shape our strength and character.
Confidence After Struggle
Confidence is built through perseverance and personal growth.
Beauty With Purpose
Beauty is more than appearance it reflects resilience, kindness, and self-worth.
Becoming Better, Not Bitter
Every experience is an opportunity to learn, heal, and evolve